Tata Swach was honoured with the marketing award in the ‘bottom of the pyramid’ category. Speaking about the recognition, Ashvini Hiren, COO, consumer products business, Tata Chemicals, said, “Offering value products to consumers has been our constant endeavour. Our mission is to enable the masses to drink safe water. We are really encouraged by this appreciation for our efforts.”
The winners were decided over a three-step process including editorial shortlisting by the exchange4media and Pitch editorial team, community polls on exchange4media.com and scrutiny by marketing gurus — Prafulla Y Agnihotri, professor, IIM-Kolkata, and co-author with Philip Kotler and Gary Armstrong of Principles of Marketing: A South Asian Perspective; Shripad Nadkarni, founder director, Market Gate Consulting; Anand Halve, co-founder, Chlorophyll, and RV Rajan, chairman, Anugrah Madison.