The new World of Titan showrooms feature a selection of over 1,000 watches from the Titan, Sonata, Fastrack, Nebula, Tommy Hilfiger range of watches and also showcase the Fastrack eye gear. The all-new Regalia Collection has also been launched — rich in design and creation, these watches have been specially designed for the style-seeking individual.

The new showroom at Chennai also has an attached watch care centre, making it the 121st such watch care centre in the country. Bhaskar Bhat, managing director, Titan Industries inaugurated the showroom in Chennai.

The World of Titan showrooms chain today comprises 202 exclusive showrooms spread across 109 cities, attracting more than 12 lakh customers every year. Speaking on showrooms, A R Srinivasan, regional sales manager (North) (Sonata), said, "Titan has always had a strong equity in the Indian watch market and our chain of World of Titan showrooms have been projected to reinforce it."

At Hyderabad, in true Bollywood fashion, the guests had a fantastic experience with the movie theatre theme showcasing the blockbuster opening of the 200th World Of Titan showroom. The innovative launch recreated the magic and excitement of a Bollywood premiere with the showroom reflecting the typical multiplex ambience and the excitement of being caught on film by paparazzi! The customers also had an opportunity to meet and interact with their favourite and celebrated actress Laya.

"Modern retailing is all about providing a shopping experience with a world-class retail ambience and personal interaction with the customer apart from 'functional merchandise' that makes the entire buying experience satisfying for every little occasion. And this is exactly what we are looking at with the opening of this new World of Titan showroom in the city by providing access to innovative and stylish Titan products," added Vinay Kumar Jain, who has been associated with the Titan family since many years as a distributor for the company.

Like other World of Titan showrooms, these showrooms will also offer many innovative value added services like gift vouchers, special gift packaging and extended maintenance guarantee. Customers to the new showrooms can also enroll for the highly popular and rewarding Signet loyalty programme offered exclusively by the World of Titan chain.

Titan Industries has been at the forefront and is a trendsetter of the Indian watch industry. Having revolutionised watch design and marketing in India, Titan has also been a pioneer and evangelist of the customer service philosophy. As part of the division's initiatives, Titan has established 124 watch care centres across the countries, which have been designed to offer customers a superior service experience in an ambience that is on the lines of the World of Titan showrooms.

Titan's customer service division also markets accessories, such as watch bracelets, both in metal and leather. Titan is also the sole marketing agency for Hirsch leather bracelets, who are the No1 international leather bracelet manufacturers in the world. Titan also markets watch batteries, marked with Titan branding. Titan actively encourages customers to use original spares in order to ensure quality and satisfaction. Titan service is ISO 9001 certified, thereby ensuring that all repair activities follow a strict, systematic process, which is controlled and measured through an ISO audit system. Over the last few years the network has expanded to 714 service centres / points, covering more than 343 towns.