Our businesses > Tata companies > Tata Motors > Feature stories
Zoom in Zoom out

Feature stories

 
Big wheels, small wheels
The 1.2 million trucks, buses, SUVs and cars rolling off assembly lines around the world have propelled Tata Motors into a leading spot among the world’s top automobile manufacturers
Acing the market
With sales of the mini truck, Ace, and the Magic, its passenger carrier version, crossing the one million milestone, Tata Motors has good reason to celebrate a combo that has been a winner all the way
A state of rugged grace
The all-new Tata Safari Storme, powered by a world-class, new generation 2.2L VariCOR engine and packed with luxurious features, is all set to take the SUV world by storm
A comfortable ride
Green, hybrid, luxury, and covering both city and countryside — Tata Motors has ramped up its bus portfolio to offer a range of new wheels and comfortable rides across the world
Strong bonds
Tata Motors goes the extra mile to engage with the communities that live around its plants and sites — through initiatives in spheres such as health, education, employment and environment
A safe kind of corn job
Tata Motors is working on a radical idea in which a material made of cornstarch, light of weight and with flexible properties, could lead to improving the safety of cars
A winning design
The world acknowledges the winning features of Tata Nano as it wins a prestigious award for design
In a class of its own
Tata Motors is betting it can make sweet music in the market with the Aria, a crossover engineering composition that is difficult to categorise but certain to seduce the senses
Painting the planet green
By using a new pre-treatment process based on nanotechnology at its paint shop, Tata Motors is reaping green benefits and cost savings
Counting cost, reaping benefits
The team that developed the Nano’s engine had to cope with numerous challenges before getting it right with the heart of the small car
Nano Superdrive: A journey through India
The Nano Superdrive, flagged off at Sanand in Gujarat on June 2, 2010, coincided with the first anniversary of the people’s car and the inauguration of  Tata Motors’ new plant at Sanand
Curative measures
Tata Motors seeks to provide adequate and affordable medical facilities in rural India, by devising initiatives that complement the work undertaken by the state governments
Cool reservoirs
The community development department at Tata Motors actively supports locally-constituted distribution, conservation and recycling initiatives, in a bid to ease the scarcity of water in Khed and the surrounding talukas
Innovation on wheels
Technology and imagination come together at Tata Motors to create vehicles that drive the dream for millions of Indians
Dream drive
The Tata Indica has become bigger and better with age. The new second generation Indica Vista embodies the transformation of Tata Motors into a world-class automotive manufacturer
Land Rover
The Land Rover has a rich and proud heritage, one that will be protected, nurtured and supported by Tata Motors, which acquired this iconic brand in 2008
Jaguar
With the support of Tata Motors, Jaguar will deliver exciting, desirable and innovative new products and create a sustainable business with a passion to succeed
Safari, Sumo
The inclusion of Tata in the brand name reassures customers about the quality and performance of the Sumo and the Safari, even as the products live up to those expectations
Indica, Indigo
The fact that Indica and Indigo come from the Tata group, one of the most trustworthy brands in the country, is in itself the biggest endorsement for the brands
Coming up trumps
India’s first indigenously developed mini-truck, the Ace filled the growing demand for a high-performance, low maintenance mini-truck that gave value for money
Tata Motors goes green
Tata Motors announces electric versions of passenger car Indica and light commercial vehicle Ace
All right turns
Tata Motors' transformation from an India-centric truck maker to a global auto company is a remarkable story of visionary leadership, determination and thinking big
Tata Nano: the 'big' wonder
Drawing entirely upon indigenous talent and skills, the Nano was no small challenge to conceive, design and build. The Nano team in Pune describes the journey of turning the Rs1 lakh dream car into a reality
Where relationships matter
By making a success of connecting to dealers and customers, Tata Motors has got into cruise control in a critical sphere of its business
Partners in progress
The Tata Motors European Technical Centre (TMETC) is steadily taking Tata vehicles towards achieving global standards
Through the windshield
Presenting a tempered vision of the technological future, Tata Motors MD Ravi Kant foresees a straight drive for the company as the industry goes through a period of exponential growth
Finance goes into overdrive
The Indian CFO is evolving as the bean counters of yore are becoming business partners. With the growing complexity of the business environment, the CFO's role has expanded dramatically, says Praveen Kadle, CFO, Tata Motors
300 horses under the hood
The new Tata Novus tipper is the first of a new generation of heavy commercial vehicles being built in India
On the fast track
Tata Motors takes the inorganic route to growth in its mission to go global
A perfect fit
Despite initial hiccups, the acquisition by Tata Motors of Daewoo Commercial Vehicles in South Korea has proved to be a just partnership, beneficial for both the parties to the deal
East of Aden
Tata Motors' commercial vehicles are on a roll in the oil-rich countries of West Asia, where a carefully charted strategy over the last five years has resulted in a rapidly increasing market share
Full speed ahead
It's been a year of accolades for Tata Motors CVBU. Not only did the division win the coveted JRD QV Award, the pinnacle of excellence in the Tata Group, it has also received the prestigious CII-Exim Bank Award for Business Excellence
In the fast lane
Pathbreaking R&D and imaginative promotion have combined to transform one man's dream — the Indica — into India's second-largest selling car
Driving the dream
By keeping customer needs in focus, Tata Motors' commercial vehicles business unit has scripted an automobile revolution that has secured triumph for the company and recognition for the country
Foreign factor
Resting on the laurels of being India's top automotive manufacturer is not an option for Tata Motors, which is looking to increase its footprint in international markets
Speeding it up
Different Tata companies with different objectives embraced the singular path of innovation to achieve breakthroughs and triumphs. Perspectives on how innovation worked wonders for Tata Motors
Riding the global wave
Tata Motors is setting a new direction to the globalisation of the Indian auto industry
Getting into overdrive
The year 2003 saw Tata Motors reaching the 3-million milestone in vehicles produced
Take the rough road home
The designers at Tata Motors believe in details. Safari is a triumph of Indian engineering and reflects the Tata conviction that this country can compete with the world's best and emerge as the winner
Driving change
The automotive industry, like every other sphere of business, is going through a period of significant transition. After all, change is the only constant
Safety first
Indica's safety characteristics are testimony to the commitment of Tata Motors in providing the best protection to the user
Rebuilding success stories
"With constraint capital, investment and resources, we have the ambition to grow products into market segments, market regions and build the basis of our future competitiveness in the auto industry," says Dr Sumantran, executive director (passenger car business unit) of Tata Engineering
A car is born
"There’s a tremendous breadth of talent in Tata Engineering," says V Sumantran
Plant with a plan
Quality is given primary importance in its manufacturing manual, which has made the Indica an ace in Tata Engineering's automotive pack
More to the fore
In today's competitive automotive market, carmakers need to offer greater choice to their customers and thus have to manufacture multiple vehicle models
Life beyond leprosy
Tata Engineering is not just dedicated to business goals but is also committed to community development
The cost of success
The people at Tata Engineering do not believe in cost cutting and find it inadequate and misleading
Savings all around
Four specific areas were identified as the target zones of the cost-erosion fusillade that Tata Engineering launched in April 2000
The business of reporting
Business and media need to develop a compass to guide thinking and sharpen the skills of discrimination
Where quality is king
Tata Engineering is now reaping the rewards of a comprehensive quality improvement initiative that it embarked upon in September 2000
Where quality is king
Tata Engineering, with its recent quality improvement project, has come to understand this better than most
Tata Sedan - value booted
The Sedan has a pleasing personality but not an entirely distinctive look owing to economic reasons
Putting the customer in the driver's seat
The philosophy at Tata Engineering's passenger car division places the customer on the highest pedestal. KA Anantharam and Mohini Bhatnagar explain how the company and the car continue to set new standards in the Indian automobile industry
Ideas that have worked: the Indian car
The December 1998 launch of the Indica by Tata Motors, marked the advent of India's first fully indigenously made car. Tata Sons Chairman Ratan Tata's presentation on an idea that has worked