The Rs 630-crore Titan Industries Ltd (TIL) is introducing a new range of Fastrack watches in 20 styles.
Says TIL's vice-president Mr Bijou Kurien: "Titan's Fastrack is targeted at the premium end of the market. The collection presents the steel look in different finishes-frosted, polished, satin and in geometric shapes, with leatherstraps, metal bracelets and bangles.
With features like double wrap-around straps, adjustable bangles and interchangeable "wear and mood" straps, the Fastrack range comprises "The Ellipse" priced at Rs 995, "Frosted Round" priced at Rs 1,100, "The Square Pair" priced at Rs 1,250, "Rectangle `n leather" priced at Rs 1,250, "The Rectangle Bracelets" priced at Rs 1,450 and "The Rectangle bangle" priced at Rs 1,950.
Says Mr Kurien: "The company plans to launch a new range in Fastrack for men six months down the line. Since we are already selling our products online through various Websites such as www.fabmart.com among others, we also plan to relaunch TIL's own Website called "www.titanworld.com" in February 2001 for e-commerce aspects."
The company plans to kick off with an advertising campaign next month, adds Mr Kurien.
The Titan watch brand portfolio markets its products under three brands- Titan, Tanishq, Sonata, Dash especially for kids and Raga for women. According to Mr Kurien: "Of the total watch market in India estimated at 20-21 million watches per day, Titan has a marketshare of 50 per cent."