October 30, 2001

Jewellery that's light on the pocket

Tanishq has launched a new collection of 22-karat lightweight gold jewellery at all its 48 showrooms across the country. The collection is targeted at the discerning Indian woman who combines tradition with modernity. It is extremely affordable, contemporary yet has a traditional look and feel.

Speaking about the new collection, Ms Saroja Y. L., senior manager, sales and marketing, Tanishq, said, Lightweight jewellery is popular with modern, young women. he Tanishq lightweight range has superbly designed pieces, which look heavy, but are light to wear. They meet a growing need for affordable jewellery, that looks great."

Research has shown that while lightweight jewellery is in great demand, women are concerned about a possible compromise on karatage and quality. The new collection addresses all these concerns, because it carries with it Tanishq's uncompromising standards of 22 karat gold purity, and is put through stringent quality tests.

The starting price in this collection is as low as Rs 733. A set of neckwear and earrings in 22 karat gold will cost only Rs 10,000.

The starting prices of Tanishq's lightweight products are as follows:

Lightweight chains

Rs. 5,000

Lightweight stud earrings

Rs. 1,595

Lightweight drop earrings

Rs. 3,135

Lightweight bangles

Rs. 5,605

Lightweight pendants

Rs. 733

In a short span of five years Tanishq has become India's Jeweller of Choice. Even today Tanishq is the only national jeweller in India with an unmatchable consumer reach through 48 exclusive boutiques in 38 cities. This brand today commands the respect of over one million customers.

The company's constantly evolving range begins from gold jewellery in 22 Kt and extends to top of the line diamond studded jewellery. Tanishq's jewellery prices start from a very affordable Rs. 600 and has specially custom designed high value sets at the top end.