New Delhi: Tata Teleservices, India’s fastest-growing, pan-India, dual-technology telecom service provider, today launched a new value-added service ‘Push 4 All Mail’, for all its Tata Indicom and Tata DOCOMO customers, that will offer first-of-its-kind personalised email service on SMS. Push 4 All Mail will enable Indicom and DOCOMO customers to access their Gmail, Hotmail or Yahoo emails on any type of handset via SMS.

 

Push 4 All Mail eliminates the need for expensive data plans or high-end phones to receive emails and rich attachments on the go; at the same time customers will have to no longer worry about device capability and email client installation on the handset.

 

Announcing the launch of this service, Zubin Dubash, AVP VAS, new products development, Tata Teleservices, said, “Push 4 All Mail is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS / BREW enabled or not, since Push 4 All Mail is a ubiquitous service that will provide hassle-free, easy-to-use email service on SMS. Today consumer preferences are changing dramatically and as a telecom operator it’s important to listen to consumer’s voice and offer services that make a meaningful impact both in terms of service and revenues.”

 

Push 4 All Mail is a service ingeniously engineered by iseemedia, a leading Canadian software development company focused on the commercialisation of its email service delivery platform to the mass market.

 

“We are extremely pleased at the commercial launch of Tata’s newly branded Push 4 All Mail SMS-based push-mail service and look forward to some very meaningful traction throughout 2010,” said Anthony DeCristofaro, president and CEO, iseemedia. “Tata Teleservices is the first operator in India to offer a push-mail service ubiquitously on all handsets which will revolutionise the way users receive and send their email via SMS, seamlessly from basic phone sets.”

 

The Push 4 All Mail platform is designed to leverage operators’ existing infrastructure and provides a very cost-effective yet fully featured mobile email solution even on low-end mobile devices with the basic SMS interface. It makes every mobile device a smartphone which offers operators ample opportunities for generating additional revenues from their customers — even from customers not subscribing to data plans.

 

This feature-rich service empowers users to compose, reply, forward, delete and filter emails. To subscribe simply send “optin <email id> <password>” to 582829 (Tata Indicom) or 52206 (Tata Docomo). Tata Indicom and Tata Docomo subscribers can avail this service at Rs15 per month and 50 paise for every SMS sent to the shortcode.

 

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iseemedia’s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iseemedia’s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on March 31, 2009 with the regulatory authorities. iseemedia assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.